Japan's first service for taking the products you make to buyers worldwide — GOOD DELI.

We decided to exhibit because the pop-up lets us hear real, firsthand feedback from international customers. The on-site sales staff were wonderfully capable, and we gathered far more insight than we had expected. They proactively ran things like limited-edition packaging sales and lucky-grab events, and even shared feedback on the crowds they drew and who was buying. We've taken part several times now, and every time they come up with new ways to promote our products — it's genuinely a learning experience for us, too.

We exhibited in order to test the inbound demand for our products in the Asakusa area, one of Japan's leading tourist destinations. We also expected that the reports on sales and tasting feedback they provide would be useful for our future sales strategy. Once we took part, tastings sometimes led directly to purchases, and we felt that Western-style Japanese sweets familiar to overseas customers — such as cheese and sweet-potato treats — were readily accepted. We also received comments like "it tastes even better than the film packaging and labels suggest," which made us realize that refining our packaging could lead to even more sales opportunities.